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    3. /Lead and Pipeline Management

    Lead and Pipeline Management

    Track new business leads, manage your intake pipeline, and convert prospects to clients inside HAQQ eFirm.

    Practice on real work

    The lessons show you the product. This opens it.

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    Lead PipelineTotal: $492K
    New8 leads$120K
    Contacted5 leads$85K
    Qualified3 leads$62K
    Proposal2 leads$45K
    Converted4 leads$180K

    Pipeline Management for Law Firms

    NavigateLeads (from left sidebar)

    The Leads section tracks every prospective client from first contact to engagement.

    The Leads pipeline in eFirm, showing the six stage views and a grid of prospects with value, probability, expected close date, and stage, including one that converted to a matter.
    1. 1Business development is tracked in the same system as the legal work, so a prospect becomes a client without anything being re-entered.
    2. 2Six stages from first contact to signed engagement. Filtering by stage is how you find where the pipeline is stuck.
    3. 3Value and probability together give the weighted pipeline. Expected close dates are what turn it into a forecast rather than a guess.
    4. 4Converting a lead creates the contact and the matter and carries the history across, once KYC and the conflict check have cleared.

    Lead Pipeline Stages

    StageDescription
    New LeadsJust entered the pipeline. No contact made yet.
    Contacted LeadsInitial outreach completed.
    Qualified LeadsConfirmed as a genuine opportunity.
    Proposal/NegotiationEngagement terms being discussed.
    Converted LeadsSigned engagement. Lead becomes a matter.
    Lost/DisqualifiedDid not convert. Reason documented.

    Lead Fields

    FieldDescription
    TitleDescriptive name for the opportunity.
    ContactLinked to an existing or new contact.
    OrganizationThe company or entity.
    Currency & ValueEstimated value of the engagement.
    Pipeline StageCurrent stage with colored badges.
    Assigned Team MemberWho is responsible for follow-up.
    NotesContext, meeting notes, next steps.
    Lead to Matter Conversion
    Lead CreatedNew prospect contacted
    KYC CompletedIdentity verified
    Conflict ClearNo conflicts found
    Matter CreatedEngagement begins

    Scenario

    Converting a qualified lead to a client matter

    A potential M&A client has signed the engagement letter and you need to convert the lead.

    Steps

    Open the lead > update stage to "Converted" > complete KYC compliance forms > run conflict check > click "Convert to Matter" > select or create Contact > fill in matter details > save.

    Result: Clean handoff from business development to active legal work. The lead record shows the full journey from first contact to conversion.

    Why Firms Need This

    See how many prospects are in each stage. Know the total potential value of your pipeline. Identify bottlenecks in your conversion process. Hold team members accountable for follow-ups. Measure conversion rates over time. Filter by stage, value, assigned member, or date. Export for reporting.

    Summary

    Track every prospect from first contact to signed engagement - with stages, values, and a clean conversion path to Contact + Matter.

    What's Next

    Client Intake, KYC, and Conflict CheckClient and Contact ManagementMatter Management
    Try it without signing upOpen eFirm