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    Can we legally use this AI image? A legal answer for Colombia in minutes

    A product manager at a multinational retailer worried that AI-modified product images were misleading. They would be posted in Colombia. Thomas H. had the legal answers in minutes.

    October 8, 2026
    1 min read
    |
    HAQQ Team
    Can we legally use this AI image? A legal answer for Colombia in minutes

    In short: Thomas H. works on the cybersecurity and AI legal team at a multinational retailer in the USA. When a product manager asked whether the company could legally use AI-modified images of its products, images that would be posted in Colombia, Thomas had the legal answers in minutes. He now uses HAQQ for anything related to AI and international law.

    Answers he had to keep checking

    Before HAQQ, Thomas says it was almost impossible to know whether he was getting accurate answers to legal questions. He found himself reviewing citations regularly, and still not getting accurate legal answers.

    The product images

    He started using HAQQ after a complaint from the company's Product Team. Someone had used AI to modify images of the company's products on its websites. The product manager thought the AI-generated image was misleading, was concerned about misleading customers, and wanted to know whether the company could legally use the image at all.

    It was a tricky question, because the images would be posted in Colombia. Thomas had the legal answers in minutes.

    Where he uses it now

    Today Thomas uses HAQQ for anything related to AI and international law. His team answers those questions for other departments across the company.

    In his words

    Your product has given our cybersecurity and AI legal team confidence in the answers we provide to other departments, making us the most reliable company source of AI laws. - Thomas H.

    Thomas's story is his own experience, shared as he told it to us, and he asked us not to name his company. HAQQ is not a law firm and does not provide legal advice. For a decision that matters, check the answer with a qualified lawyer in the relevant jurisdiction.

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